I write for fitness coaches, studios, and small brands. I lost 60+ pounds and have trained consistently for 5+ years, so I know what your customers are thinking before they sign up.
Get a free rewrite of one email or pageChris, fitness copywriter
These are practice pieces written for fictional businesses to show how I write.
Fictional client: Apex Strength Coaching
Goal: turn new subscribers into coaching inquiries in four days.
Sent right after signup
Subject: Your free guide is inside
Hey {{Name}}, welcome. Your 7-day kickstart guide is attached.
Start with Day 1 today. It takes 20 minutes and needs no equipment.
Over the next few days I'll send you the three habits that matter most when you're starting out.
Reply and tell me your main goal. I read every response.
Sent on day 2
Subject: The mistake I made for two years
I trained hard and ate "healthy" and still barely moved the scale.
The problem wasn't effort. It was that I had no plan and no way to track anything.
Tomorrow I'll show you the simple tracking method that fixed it.
Sent on day 4
Subject: Want me to build your plan?
You've got the basics now. If you'd like a plan built around your schedule and goals, I have 5 coaching spots open this month.
Hit reply with "PLAN" and I'll send details.
Fictional client: Ironclad Whey
Goal: give label-readers the facts fast and remove the risk of trying it.
25g of protein, nothing you can't pronounce.
Built for people who train hard and read labels. Each scoop delivers 25g of whey protein, 5g of BCAAs, and 120 calories. It mixes smooth in a shaker with no clumps and no chalky aftertaste.
No fillers, no artificial sweeteners, and every batch is third-party tested.
Try it risk-free with our 30-day money-back guarantee.
Fictional client: Foundry Fitness
Goal: get hesitant beginners to claim a free first month before the offer ends.
Subject: Your first month is on us
Thinking about starting but not sure you'll stick with it? Fair. Most people aren't.
That's why new members at Foundry Fitness get their first month free, plus a one-on-one session to build a plan that fits your life.
No pressure and no long contract. Offer ends Sunday.
Reply "IN" or tap below to claim your spot.
I've trained consistently for over five years and lost more than 60 pounds along the way, so I know the doubt, the plateaus, and the moment something finally clicks.
Before writing, I drove trucks for 13 years, where reliability and deadlines aren't optional. That's how I work with clients: clear communication and on-time delivery.
I'll rewrite it for free so you can see the difference before deciding anything.
Crbugdanavage@gmail.com